Break a record with women in your local area. Join us at the centre at 4553 Park Ave Terrace What: Quintessence Breastfeeding Challenge. This fun event is a challenge for which geographic area (province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, “latched on” at 11am local time. Why: To celebrate breastfeeding and milk-banking, and demonstrate promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way. "Latch on": 11am local time. Some sites are a few breastfeeding women who get together to “be counted” and others are much larger events with lunch, raffles, education, speakers, door prizes etc Quintessence Foundation, established in 1998, focuses on breastfeeding education to health professionals and the public through a variety of venues. Additionally the Foundation provides support to programmes having a positive effect on breastfeeding and the use of human milk. The Foundation was established by individuals who desire greater breastfeeding information and support be available to communities in British Columbia. The Foundation is a registered non profit organization.